Irrespective of how great your business idea is or how your e-commerce store may look and function, achieving your ROI goals majorly depends on the ease of transaction experienced by a customer. A payment gateway is a powerful way to ensure hassle-free payments and to reassure the visitors of your e-commerce store about your trustworthiness.
In short, a payment gateway is an e-commerce element that allows a customer/merchant to use internet transactions via credit/debit cards, securely. A bad payment gateway results in bad payment options, ultimately leading to a decline in the total sales. The server can also be a challenge in having a smooth payment gateway and we usually use Bluehost or Amazon Web Services.
The following is a list of best payment gateways that can aid your e-commerce business, depending on your requirements.
CC Avenue is one of the biggest payment gateway providers in India, with over 85% e-commerce business that currently run on the engine. The platform includes 100+ payment options, Multiple Currency Processing, Retry Availability & Customization, Audit, Analytics and a large window for active users. If the website is already live, one can integrate the CC
Key Features of CCAvenue payment Gateway are:
Incepted by Satyen Kothari and Jitendra Gupta, Citrus is a 4 year old venture that claims to to make online payment quick and effective. We have signed up with Citrus Pay for our product, Influencer, but were quite disappointed with the onboarding process. Citrus Pay has a long list of documents and they first need a scanned copy of the documents and then a hard copy, all of them attested. This is actually more cumbersome than CCAVenue, which would send a hard copy of the documents. While it would be fine for an SBI to have such bureaucratic process, one would have expected a new company to have simplified the process.
Direcpay is an arm of the Times Group. It is essentially the safest payment gateway in India. The PCI DSS certified and Norton Secure gateway offers easy integration to ecommerce business, a simple registration and a flexible payment process, besides providing EMI options. However, Direcpay requires 5 days for account activation, after the documents are verified by concerned authorities.DirecPay-logo-India
Google Wallet is a simplified platform to send and receive money. The Google Wallet Card which is linked to a user’s account can also be used a retail businesses. Since most of the world’s population is already addicted to the Big G, the ease of online payment can be left unexplained. Merged in 2011 with Google Wallet, Google Checkout allows users to use their mobile devices to pay for products (at agreed-upon locations) and enables the sale/transfer of funds through an automated process. In addition, customers can use Google Checkout to send and receive money through Gmail attachments. As most of the digital audience have gone mobile, Google Wallet can be a prudent gateway for an e-commerce business.
Processing close to 8 million payments every day, PayPal is one of the most widely used payment gateways in the world. Request and transfer of payments are very easy, as the platform has over 137 million active accounts across 193 markets, compatible with 26 currencies around the world. PayPal also offers perks like uploading of cheques through your smartphone’s camera and completion of transaction without having to exit the website. PayPal is a natural choice for Indian e-commerce businesses that have a large number of international customers.
Marking an impressive conversion rate of 12% and world-wide presence, PayU is one of the fastest growing payment gateways in India. With noteworthy customer service, PayU has roped in e-commerce biggies like Jabong and Snapdeal into their clientele. The platform offers four pricing packages that vary in covering aspects like Risk Management System, Multi Currency Gateway, Mobile optimised payment page, IVR Payment, Store Card Feature and Payment Analytics.
Their Charges are:
Razorpay is a relatively new member to the payments ecosystem in India and is backed by notable Silicon Valley investors and mentors. Founded by an IIT Roorkee alumni, Razorpay aims to revolutionize the online payments process through secure and easy-to-integrate APIs, which makes it easy for businesses to integrate and process transactions. It is an India-focused company that offers 24*7 customer support and a simplified experience to the customers.
EBS or E-Billing Solutions is the first Indian merchant account provider to achieve the PCI DSS 3.0 standards of compliance. It is also certified by security and process adherence followed and audited by ISO 27001- 2013 standard. Therefore it is one of the most secured online service provider in the world.
EBS payment gateway service charges are:
Zaakpay Payment Gateway is a popular service for online credit, debit card & internet banking processing transactions. They claims to setup an account in two days time.
Your choice between the above mentioned payment gateways may vary depending on your e-commerce business field, size, and location. Though all of them have the capacity to adapt to various requirements, we would like you to share your personal experiences about payment gateway providers in India. Let us know if we have missed out anything, or which one is the best according to you.
In short, a payment gateway is an e-commerce element that allows a customer/merchant to use internet transactions via credit/debit cards, securely. A bad payment gateway results in bad payment options, ultimately leading to a decline in the total sales. The server can also be a challenge in having a smooth payment gateway and we usually use Bluehost or Amazon Web Services.
The following is a list of best payment gateways that can aid your e-commerce business, depending on your requirements.
Instamojo is a web-based Indian startup payment gateway, founded in 2012 by Aditya Sengupta, Akash Gehani, Harshad Sharma and Sampad Swain. It is very easy to integrate, available for Wordpress/Woocommerce,Magento,OpenCart etc. If you don't have an e-commerce website, you can make your web store on instamojo and sell your products. You can also sell your digital products.
- Instamojo Payment Gateway service charges are:
- Annual maintenance Charge: ZERO. yes ZERO
- Transaction Fee per Transaction: Flat fee @ 1.99% + Rs 0.27
- Key Features of Instamojo Payment gateway service are
- International Payment / Credit card Support: Not supported
- Multi-Currency Support: Not supported. Only INR.
- Withdrawal Fees: Zero
- Settlement days: 3 days in your connected Bank account.
- Customer Support: Their IVR system clearly says that they are closed over weekends. However on weekdays our call went unanswered.
- Documentation required: Documentation list you can see after signing up with them.
- No of Days to start transaction: You can start receiving payment after simple signup with your email.Types of Credit Card Accepted:
- Supported eCommerce CMS System: All major ones such as Magento, Prestashop, Opencart etc.
- Mobile App Integration: Not available as of now.
- InstaMojo Payment Gateway Contact Details: Call on (+91)8880110011
- CC Avenue:
CC Avenue is one of the biggest payment gateway providers in India, with over 85% e-commerce business that currently run on the engine. The platform includes 100+ payment options, Multiple Currency Processing, Retry Availability & Customization, Audit, Analytics and a large window for active users. If the website is already live, one can integrate the CCCCAvenue Payment gateway Service charges are:
- Annual maintenance Charge for a Startup account: ZERO. yes ZERO
- Transaction Fee per Transaction: Variable fee as per the table below.
- CCAvenue payment Gateway Charges in India
- CCAvenue payment Gateway Charges in India
Key Features of CCAvenue payment Gateway are:
- International Payment / Credit card Support: Supported on CCAvenues. Your eCommerce store can represent your product pricing in any number of currencies. Your customers can check-out on the CCAvenue payment option page using their desired currency with Multi-Currency payment Gateway that supports 27 foreign currencies.
- Multi-Currency Support: CCAvenue allows collection of payments in 27 major foreign currencies and allow your customer to pay in the currency they know best. Currencies supported by CCAvenue Payment Gateway are:
- Indian Rupee
- Singapore Dollar
- Pound Sterling
- American Dollar
- Omani Rial
- Bahraini Dinar
- UAE Dirham
- Euro
- Canadian Dollar
- Swiss Franc
- Baht
- Sri Lankan Rupee
- Malaysian Ringgit
- Qatari Riyal
- Hong Kong Dollar
- Kuwaiti Dinar
- Bangladesh Taka
- New Zealand Dollar
- Australian Dollar
- Nepalese Rupee
- Chinese Yuan Renminbi
- Japanese Yen
- Kenyan Shilling
- Mauritius Rupee
- Philippine Peso
- Saudi Riyal
- South African Rand
- Withdrawal Fees: free. Domestic Friday and International Tuesday
- Settlement days: CCAvenue settles payments on a weekly basis for all amounts over & above of Rs. 1000, which is the minimum amount required to be kept.
- Customer Support: Their website claims 24x7x365 days of Voice, Chat and email support. However their chat was off on weekend. IVR system clearly says that they are closed over weekends. However their sales and techncial team responds very well and also coordinates well internally.
- Documentation required: List of documents required by CCAvenues for Online Payment Gateway is here.
- No of Days to start transaction: Though CCAvenue claims on their website that account gets activated within 1 hour of your registration, in practice it will take anything between 3 to 6 days. CCAvenue will approve your website and will ask for physical copies of documents before you start transacting through their payment gateway.
- Types of Credit Card Accepted: 6 credit cards such as Amex, JCB, Diners Club, Mastercard, Visa and eZeClick are accepted.
- Supported eCommerce CMS System: CCAvenue has developed API’s for most of the shopping carts such as Buildabazaar, Cubecart, Drupal, Interspire, Joomla, Magento, Magento Go, Martjack, Moodle, NopCommerce, Opencart, OsCommerce, PrestaShop, VirtueMart, WHMCS, WordPress, ZenCart.
- Mobile App Integration: Android, iOS and Windows.
- CCAvenues Payment Gateway Contact Details
- Citrus Pay:
Incepted by Satyen Kothari and Jitendra Gupta, Citrus is a 4 year old venture that claims to to make online payment quick and effective. We have signed up with Citrus Pay for our product, Influencer, but were quite disappointed with the onboarding process. Citrus Pay has a long list of documents and they first need a scanned copy of the documents and then a hard copy, all of them attested. This is actually more cumbersome than CCAVenue, which would send a hard copy of the documents. While it would be fine for an SBI to have such bureaucratic process, one would have expected a new company to have simplified the process.- Direcpay:
Direcpay is an arm of the Times Group. It is essentially the safest payment gateway in India. The PCI DSS certified and Norton Secure gateway offers easy integration to ecommerce business, a simple registration and a flexible payment process, besides providing EMI options. However, Direcpay requires 5 days for account activation, after the documents are verified by concerned authorities.DirecPay-logo-India- Google Wallet:
Google Wallet is a simplified platform to send and receive money. The Google Wallet Card which is linked to a user’s account can also be used a retail businesses. Since most of the world’s population is already addicted to the Big G, the ease of online payment can be left unexplained. Merged in 2011 with Google Wallet, Google Checkout allows users to use their mobile devices to pay for products (at agreed-upon locations) and enables the sale/transfer of funds through an automated process. In addition, customers can use Google Checkout to send and receive money through Gmail attachments. As most of the digital audience have gone mobile, Google Wallet can be a prudent gateway for an e-commerce business.- PayPal:
Processing close to 8 million payments every day, PayPal is one of the most widely used payment gateways in the world. Request and transfer of payments are very easy, as the platform has over 137 million active accounts across 193 markets, compatible with 26 currencies around the world. PayPal also offers perks like uploading of cheques through your smartphone’s camera and completion of transaction without having to exit the website. PayPal is a natural choice for Indian e-commerce businesses that have a large number of international customers.- PayPal Payment gateway Service charges are:
- Key Features of PayPal Payment gateway service are:
- International Payment / Credit card Support: PayPal can be used by an Indian merchant only for receiving international payments only. PayPal does not support or recognise Indian currency, therefore you need to choose an international currency as the base currency. What it means is that if somebody pays you in say Australian dollar through PayPal on your eCommerce store, PayPal will first convert that to US$ (with currency conversion charges). Therefore when you withdraw money from PayPal you will again pay currency conversion charges for conversion to Indian Rupee at your bank in India.
- Multi-Currency Support: Paypal support over 100 currency globally and as a merchant you can keep your earnings in 57 curriencies.
- Withdrawal Fees: There is no withdrawal fees on PayPal. However as you will be receiving money on a regular basis from PayPal (Through their Banker-CitiBank) you need to obtain proof of foreign inward remittances in the form of a certificate called “Foreign Inward Remittance Certificate or FIRC”. FIRC is a document that acts as a testimonial for all the inward remittances entering India. Most of the statutory authorities accept this document as proof that an individual or a business, such as a limited company, partnership firm, sole proprietorship firm and others, has received a payment in foreign currency from outside the country.
- Settlement days: All payments received in your PayPal account will be auto-withdrawn to your local bank account on a daily basis.
- Customer Support: PayPal has a great customer support system.
- Documentation required: Documentation process is quite simple. It only takes a few minutes to start a PayPal account. To do so you need to confirm your identity. To do so verify your PAN, add a local bank account and a purpose code (The Purpose Codes have been introduced to identify the nature of the cross border transaction payment made in compliance with regulatory requirements. Businesses are required to furnish the appropriate purpose codes from pre-filled dropdowns when they initiate a withdrawal from their PayPal account to their Indian bank accounts) and confirm your email address. It is the easiest of the lot
- No of Days to start transaction: You can start receiving payment immediately after successful registration.
- Supported eCommerce CMS Systems: Most of the popular ones are supported.
- Mobile App Integration: iOS and Android.
- PayPal Payment Gateway Contact Details: Toll free 18002123852.
- PayU India:
Marking an impressive conversion rate of 12% and world-wide presence, PayU is one of the fastest growing payment gateways in India. With noteworthy customer service, PayU has roped in e-commerce biggies like Jabong and Snapdeal into their clientele. The platform offers four pricing packages that vary in covering aspects like Risk Management System, Multi Currency Gateway, Mobile optimised payment page, IVR Payment, Store Card Feature and Payment Analytics.Their Charges are:
- Annual maintenance Charge: Variable charges apply.
- Transaction Fee per Transaction: Variable charges apply.
- Key Features of PayUbiz are
- International Payment / Credit card Support: Not supported
- Domestic Credit cards supported: Visa/Mastercard/Diners/Amex credit Cards
- Multi-Currency Support: No
- Withdrawal Fees: Zero
- Settlement days: T+2 days
- Customer Support: Customer support always seems to be busy.
- Documentation required: Extensive list of documents.
- No of Days to start transaction: 5-7 days
- Supported eCommerce CMS Systems: All major CMS supported
- Mobile App Integration: Android, Windows and iOS.
- PayUbiz Payment Gateway Contact Details: Call 0124-6624801; email contact@payu.in
- Razorpay:
Razorpay is a relatively new member to the payments ecosystem in India and is backed by notable Silicon Valley investors and mentors. Founded by an IIT Roorkee alumni, Razorpay aims to revolutionize the online payments process through secure and easy-to-integrate APIs, which makes it easy for businesses to integrate and process transactions. It is an India-focused company that offers 24*7 customer support and a simplified experience to the customers.- EBS Payment Gateway:
EBS or E-Billing Solutions is the first Indian merchant account provider to achieve the PCI DSS 3.0 standards of compliance. It is also certified by security and process adherence followed and audited by ISO 27001- 2013 standard. Therefore it is one of the most secured online service provider in the world.EBS payment gateway service charges are:
- Annual maintenance Charge: Rs 2400 flat applicable every year. Apart from that you also have to pay one time setup fee, which are variable, depending on the package you select.
- Transaction Fee per Transaction: Variable charges apply depending on the package you select.
- Key Features of EBS Payment gateway are:
- International Payment / Credit card Support: EBS Payment gateway accepts Visa, Master Card, American Express, JCB & Diners cards issued around the world.
- Multi-Currency Support: EBS Payment Gateway supports 11 major foreign currencies so that customer can pay in the currency he knows best. Currency supported are Indian Rupee (INR), American Dollar (USD), British Pound (GBP), Euro (Eur), Arab Emirates Dinar (AED), Qatari Rial (QAR), Omani Rial (OMR), Canadian Dollar (CAD), Hong Kong Dollar (HKD), Singapore Dollar (SGD) and Australian Dollar (AUD).
- Withdrawal Fees: Free of cost.
- Settlement days: Settlement takes place within 2-3 days. Their committed structure is T=+2 that is transaction date + 2 days of lag for settlement.
- Customer Support: Not available over weekends. However over weekdays you can easily talk to their customer friendly staff to get your issue resolution.
- Documentation required:
- No of Days to start transaction: Merchant can go live with EBS day 1 of online activation
- Supported eCommerce CMS Systems:
- Mobile App Integration: Windows, iOS and Andriod.
- EBS Payment Gateway Contact Details:
- Zaakpay:
Zaakpay Payment Gateway is a popular service for online credit, debit card & internet banking processing transactions. They claims to setup an account in two days time.Your choice between the above mentioned payment gateways may vary depending on your e-commerce business field, size, and location. Though all of them have the capacity to adapt to various requirements, we would like you to share your personal experiences about payment gateway providers in India. Let us know if we have missed out anything, or which one is the best according to you.
Top 10 Best Payment Gateway in India For Your e-Commerce Website:
| Payment Gateway | Setup Fee (INR) | Commission Per Transaction | Popularity (In India) |
| CC Avenue | 7,500 – 40,000 | 3% – 7% | High |
| Citrus Pay | 4,900 | 1.99% + Rs.3 | Moderate |
| DirecPay | 10,000 | 6% | Moderate |
| +Google Wallet | Free | 2.9% | Low |
| Paypal | Free | 2.2% – 2.9% + $0.30 | Moderate |
| PayU India | 4,900 – 29,900 | 0.75% – 2.90% | High |
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